Brands play a huge role in carton recycling!

In fact, 91 percent of consumers say they expect food and beverage companies and brands to actively help increase the recycling of their packages.*

 

* According to a national survey of 2,500 U.S. adults conducted for the Carton Council by Research+Data Insights.

 

The carton is the first place to start!

The packaging itself plays a critical role in driving carton recycling action. Sixty-seven percent of consumers report they would assume a package is not recyclable if it did not have a recycling symbol or language on it. We also know that the majority of consumers look to a product’s packaging first to check if a package is recyclable. Don’t miss this opportunity to educate!

You can find the logo here and obtain the logo guidelines here. Please email us at Carton.Recycling@hkstrategies.com if you have any questions.

Help us spread the word that cartons are recyclable

  • Add recycling information on-pack
  • Add recycling information to your website
  • Add recycling information to your sales and promotion materials
  • Share recycling information through social media and other channels

Companies/Brands Toolkit

Food and beverage cartons are recyclable! Now that more than 60 percent of U.S. households have access to carton recycling, it is more important than ever to for brands to help spread the word.

The following toolkit materials allow you to easily incorporate content into your brand’s website, emails, Facebook, Twitter and Instagram channels to leverage our campaign activities and raise your brand’s commitment to sustainability at the same time.

Here’s a list of what’s in the toolkit and how to use it:Here’s a list of what’s in the toolkit and how to use it:

  • Digital content:
o   “Carton Catch” – an online, 8-bit game that harkens back to everyone’s favorite Nintendo games
o   “Sounds of Recycling”- an animated music video and interactive widget featuring six cartons that boogie and bounce as they turn into new products.
o   “If You Were a Carton, What Would You Become?” - a whimsical online quiz that introduces consumers to the various types of cartons available, and the myriad of products they become when recycled
  • Recipes made of ingredients that come in recyclable cartons:
o   Asian Sesame Crunch Salad recipe video produced in partnership with Arman of the popular food blog Big Man’s World.
o   Creamy Cajun Shrimp Pasta recipe video produced in partnership with the popular food blog My Healthy Dish.
o   Guilt-Free Chocolate Pudding recipe video produced in partnership with Rachel of the popular food blog Bakerita.
  • Content you can use in your own communications efforts, including:
o   Recycling badges:

Thank you for helping us get the word out to your customers and followers.

Your Friends at the Carton Council